A Responsible Approach (NAPSA)—There’s good newsfor those who want to make sure the diamondthey give cameto the marketplace in a responsible manner. The diamond industry has taken a numberof steps to ensure that business, social and environ- mental standards are adhered to by companies that mine andsell these precious stones. Lhe It's now possible to track diamonds from the mineto the display case. For example, one of the best- known names in the industry employs what it calls a Pipeline Integrity Standard that allows it to track each stone—from the mine to the display case. The Forevermark responsible sourcing standards apply through- out the entire journey of a diamond, ensuring that it can be owned and worn with pride. For instance, when it comes to identifying a country oforigin for its diamond buying, countries are selected based on a numberofvariables, including a positive and proven humanrights record, a stable political climate and an acceptable socioeconomicsituation. Once a country has been determined eligible, Forevermark then examinesindividual diamond mining companies. It will look into the operations of each producer and key areas of its management, such as safety and security. By maintaining its Pipeline Integrity Standard, Forevermark knowsits diamonds are kept separate and are easily identifiable from all other diamonds throughout the supply chain. To learn more, visit www. ForevermarkDiamond.com.
