(NAPSA)—When it comes to the “Swingin’ ’60s,” few objects are ized lenses from the words “Polarizing Celluloid” to emphasize the as the ’70s and ’80s—Polaroid developing the first 3-D movie company’s focus on polarized lens technology and sunglasses. as iconic as sunglasses. Recently, the brand that helped define the style of the era, as well eLand is also credited with glasses in 19389 and goggles for the U.S. Air Force in the ’40s worn Polarized Sunglasses—has re- turned to the U.S. While looking good in sun- by the likes of Gen. Patton. In 1950, Polaroid Eyewearintro- glasses may not be that difficult, seeing clearly when looking duced their Cool Ray sunglass through a pair of sunglasses can be another matter. That’s because not all sunglasses can reduce the glare when sunlight reflects off of surfaces The man who brought polarizing lens technology to sunglasses, Dr. Edwin Land, also developed the Polaroid instamatic camera. Glare makesit difficult to see clearly because the light hurts the eye and obscures details that seller, Eden Wexler, trend expert for the SOLSTICE Sunglasses retail chain, offered some brand such as water, snow orglass. may be hidden behind it. Polarized sunglasses are designed to filter out someorall of the glare, allowing the wearer to see with comfort and without potential eyestrain. nology has quickly become a hot insight on the glasses and the brand. “While many are very familiar with the Polaroid instamatic cam- generation, the best sunglasses yet, made to protect people from reflected glare. eIn the 1960s, the sunglasses were launched in Europe and became available globally in 45 countries. The company also offered a variety of unique Windsor rimmed sunglass models, which they followed in the 1970s with their famous aviator-style glasses. The year 2012 marked the era, which was introduced in 1948, few are familiar with the fact that its inventor, Dr. Edwin Land, developed the technology brand’s 75th year as a leader in first commercially sold polarized sunglasses in 1937 when he formed the Polaroid Corporation,” Polarized Sunglasses’ return to the U.S. at SOLSTICEsunglasses. com and better department stores such as Bloomingdale’s, for polarized lenses almost 10 years prior and began selling the said Wexler. “Polaroid Sunglasses have a rich and iconic history, and today, it is one of the top four global sun- polarized lens technology and saw it become part of Safilo Group— the second-largest eyewear manu- facturer in the world. eThis year marks Polaroid Lord & Taylor and Dillard’s. glass brands in Europe, selling over 4 million pairs of polarized sunglasses in over 80 countries,” Dr. Edwin Land—acknowledged as one of the developers of 3-D movie technology—still holds more patents than anyone except Thomas Edison. To better understand why the new glare-free collection from the innovator of polarized lens tech- Wexler added. The new line, which features Polaroid UltraSight lenses, ranges from $60—-$98, with a higher-end Polaroid Plusline at $140. Other interesting fun facts about the brand: Dr. Edwin Land created the name for the company and polar- 2013 marks Polaroid’s U.S. return as a global brand focused on polarized lens technology. To learn more, visit www. polaroideyewear.com or www. SOLSTICEsunglasses.com.
