Giving Responsibly (NAPSA)—The next time you give someone gift of fine jewelry, you can also give yourself the gift of knowing you've doneso responsibly. That’s because the diamond industry has recently taken a number of steps to ensure that business, social and environmen- tal standards are adhered to by companies that mine and sell these precious stones. For example, one of the bestknown names in the industry employs what it calls a Pipeline Integrity Standard that allows it to track each stone—from the mine to the display case. Diamonds mined at places like Kimberley, the original diamond mine in South Africa, and handled to high social and environ- mental standards are considered better to give and better to wear. The Forevermark responsible sourcing standards apply throughout the entire journey of a diamond, ensuring that it can be owned and worn withpride. For instance, when it comes to identifying a country of origin for its diamond buying, countries are selected based on a number of variables, including a positive and proven humanrights record, a stable political climate and an acceptable socioeconomic situation. Once a country has been determined eligible, Forevermark then examinesindividual diamond mining companies. It will look into the operations of each producer and key areas of its management, such as safety and security. By maintaining its Pipeline Integrity Standard, Forevermark knowsits diamondsare kept separate and are easily identifiable from all other diamonds throughout the supply chain. Learn more at www.Forever markDiamond.com.
