The Plus Side Of The Shopping Experience L (NAPSA)—It seemsonly fitting, say many women,that if a size 14 wasthebest-selling women’s size in 2005, stores should feature more stylish, contemporary clothing for the full-figured customer. That’s not what women have found in the past. While depart- ment stores carry a vast range of brands, many plus-size womenfeel these departments are hard to find and do not offer an extensive selection of merchandise, and they are tired of poor service. Some women have relied on the Internet for a wider range of fashions, but buying without trying on can be a hassle— not to mention trying to return an online purchase. Fortunately, full-figured women no longer have to search for decent plus-size fashions or deal with the poor service that often accompanies such purchases. A new plussize boutique concept with a warm and inviting atmosphere has been designed to make the shopping experience moresatisfying. Liz Claiborne Inc., the first company to create a line of clothing dedicated exclusively to thefit and fashion needs of womensizes 14 to 24, now offers several of the company’s most sought-after plussize brands and accessories all under one roof within 30 Elisabeth boutiquesacross the country. The boutiques offer the signature classic style of Elisabeth, the lifestyle looks of Liz Claiborne Woman and the at-ease elegance of Emma James, along with the sophistication and elegance of a Plus-size women may find shopping a pleasure at a stylish new boutique. Dana Buchman and Ellen Tracy, as well as the vivid color of Sigrid Olsen—all in one destination. Fashion experts agree that friendly, knowledgeable sales associates, a wide variety of lifestyle, career, casual clothing and accessories and the muchsearched-for plus-petite offerings are key ingredients to making shopping a pleasurable experience for plus-size customers. “T think plus-size women will shop more frequently if they feel that their needs are being met. And the shopping experience is always more exciting when there are more options and choices. This whole idea of a mini-department store in one beautiful boutique, like the Elisabeth boutique, is a truly novel concept,” says style expert Susan Redstone. To find an Elisabeth store, visit www.elisabeth.com.
