One-Stop Shopping—Now Available At Your Local Bank Branch (NAPSA)—In today’s fastpaced culture, convenience is king. Consumers are becoming less satisfied with establishments that offer only one productor service, and “one-stop shopping” venues are gaining popularity for the time andeffort they can save. The convenience trend has changed the face of many types of businesses, and financial services is no exception. In the past, cus- tomers visited local bank branches to cash checks and make deposits and were content with these limited services. Today, customers expect more from their banking relationship—they look to their local bank to help them effectively manageall of their financial activities. Banks of all sizes—from national institutions to community Security and increased longevity mean that many people are in danger of running out of money in retirement. Furthermore, most Americans are not taking the nec- essary actions to ensure a secure financial future. Financial institutions should proactively engage their clients to make them aware of these risks and provide effective solutions. More than ever, financial advisors are choosing to set up prac- banks—now offer a wide array of financial services and products, including annuities, life insurance and financial planning. Customers can obtain these services in the same convenient location where they have conducted everyday bank transactionsfor years. While most banks offer some type of financial planning and investment services, the scope of these programs varies greatly from one institution to the next. Customers should carefully examine their bank’s offerings and determine whether they are receiving the level of assistance they require and deserve. Many institutions claim to be committed to empowering clients, but fail to actively reach out to customers and provide the support they need. tices in bank branches and banks are recruiting experienced professionals. The expert advice and comprehensive services that today’s customers demandare available in a growing numberof banks. If your current financial institution doesn’t provide what you’re looking for, maybeit’s time to find a new banking relationship that can meetall of yourfinancial needs. investors face a numberofsignificant financial challenges—rising health care costs, dwindling Social information or locate a representative near you, visit www.invest mentcenters.com. In the U.S. retirement market, Since 1985, Investment Centers of America, Inc. (ICA) (mem- ber NASD, SIPC and a Registered Investment Advisor) has been a leader in offering investment and insurance products through nonaffiliated banks. Securities and insurance products’ offered through ICA andaffiliated insurance agencies may lose value, carry no bank guarantee and are not FDIC insured. To obtain more
