Marketing Tips For Small Businesses

Small Businesses (NAPSA)—Small businesses don’t have to spend lots of time and moneyfor effective marketing, according to the Alliance for Affordable Services, an association providing money-saving benefits to drive down the cost of running a small business. The Alliance suggests that the key to effective marketing is consistency and offers these inexpensive marketing tips: e Advertise in local newspapers. Call past referral sources and re-establish your relationship. Ask them for business. Get your name and business card out to everyone you can by attending meetings and making contacts. Send out 100 direct mail pieces a week to a targeted market. Follow-up with a personal phone call and ask them for business. Review all the printed mate- rials on your business. Are they up to date? Do they sell your business? Contact past customers and offer them special discounts or incentives. In addition to money-saving benefits on products and services for their businesses, Alliance members have access to free advice from professional small- business consultants through the Business Consultant Advice Line. Advice Line consultants have real world experience and know what it takes to run a successful small business. For more information about the Alliance for Affordable Services, call 1-800-733-2242.