(NAPSA)—Thestats are everywhere: Americansare living longer and working harder, and retirement as we knowit is being redefined. In fact, a recent Harris Poll reported that 73 percent of baby boomersdid not think of retirement as an opportunity to relax or slow down,or to even stop working. Is it simply financially driven? Do boomers plan to work into their 70s simply because they can’t actually afford to retire? Not quite, says Margy Altmix, president of My Plan After 50. Economics plays an important part in the necessity of extending a worklife, Altmix says, but for boomers, “work is about some- thing much more abstract. It’s about gaining wisdom and contributing wisdom.” The Boomer Mentality “Boomershave a very particular mentality that is different from the generation before them or the generations that have comeafter,” con- tinues Altmix. “America’s baby boomersare thefirst generation in history to anticipate productive engagement after traditional retirement age. Boomersarethefirst generation to ask the question: Why would I want to retire? Spending time playing golf just isn’t going to do it for boomers.” MyPlanAfter50.com is an online learning community dedicated to providingholistic life coaching and retirement-planning services to America’s boomers, their employers andaffiliate organizations. My Plan After 50 helps the boomer community meet, learn, discover, plan and invest and serves as a benefits platform to help employers become more proactive about retaining their 50+ workforce. The Longevity Advantage According to Kris Jensen, vice president for corporate services for My Plan After 50, baby boomers have something going for them that the previous generation did not. “Boomers have a longevity Boomers are the first generation to ask the question: Why would I wantto retire? advantage. We’re healthier and living longer, and manyof us don’t want to stop working. In reality, many of us can work an extra 20 years, especially if we are appreciated and provided flexibility.” This aging and productive workforce presents a unique challenge to employers and managers, Jensen points out. “Employers need to utilize their boomer employees and look at them as ‘wisdom workers.’ They have a breadth of experience and education and a desire to continue to contribute and to learn, and, perhaps more than any other group, they are not averse to taking risks.” According to Jensen, “There is an assumption among some employers that a 50-plus employee is just going to check out and stop contributing, so the employer often ends up doing the same. But the reality is quite the opposite. Boomers sometimes have to fight against this stereotype and reprove themselves.” In the face of a shrinking workforce and a dearth of talent, employees are using My Plan After 50 as a holistic benefits resource. In addition, financial advisers and wealth managers seeking to enhance the preretirment and lifeplanning option for their clients can use My Plan After 50 to enhance their consultative services.
