(NAPSA)—When a brand reaches 65 years in business andis still growing, the general assumption is that it’s offering a superior product. While that’s certainly true in the case of Church's Chicken, which turns hand-battered, double-breaded chicken, fresh-cooked fried chicken and delicious scratchmade honey-butter biscuits into great chicken experiences that guests love, the food is only half of the story. The other half could prove inspiring to many youngerfirms. ‘The equally important flip side of the company’s recipe for success is a commitment to connecting with cus- tomers, franchisees and team members. Church’s CEO, Joe Christina, explains: “At the heart of any restaurant business Fromits earliest days, one restaurant chain has beenall about the chicken. is a relationship with guests,’ he says. “We've been proud to make connections with our community since Mr. George Church founded the brand in 1952. ‘That’s only possible through hardworking team members andterrific franchisees around the world whoareall dedicated to delivering onthatheritage?” Unlike many places, Church’s has built its heritage status through meaningful connections and uniting people and communities over quality fried chicken. It calls it “chicken passionates serving other chicken passionates” and it plays out across multiple initiatives. ‘The company supports scholarships for deserving high school students and donates millions of meals yearly to No Kid Hungry. Its also one of the first brands to embrace video storytelling through its Church’s Loves Community video series: www.youtube.com/user/ churchschicken. “Guests and loyal fans don’t simply visit Church’s for our delicious fried chicken and honey-butter biscuits, but also because of memories made here and how wesupport our communities,” Christina finished. Learn More For further information about Church’s Chicken and the brand’s 65th anniversary year, or how it’s grown to more than 1,600 restaurants globally, visit www.churchs.com.
