———— More Matters: Millennials Leading The Way To Increased Vegetable Consumption (NAPSA)—Much has been writ- ten about millennials and their impact on society. It appears their influence extendsto diet and nutrition—and may help make fruits and vegetables more accessible and convenient for everyone. Millennials prefer fruits and vegetables over grains and meats. That's according to a study conducted by the U.S. Departmentof Agriculture, which analyzed food-buying data by genera- tion. Millennials—those born between 1981 and the mid-2000s—are now the largest, most diverse living generation = and their purchasing behavior heavily we etsm influencestheretail landscape. US. consumption of fresh pro- duce grew steadily at about 1.3 percent between 2011 and 2016, and moder- ate annualgains will continue through 2021." As eating habits have evolved across the generations, so have recommendationsregarding whatconstitutes a healthy diet. Current nutritional guide- lines encourage consumers to make half their lunch fruits and vegetables, and to include wholegrains, protein and dairy at each meal.” ing a diet rich in fruits and veg- etables as part of an overall healthy diet can help protect against a number ofserious andcostly chronic diseases, including heart disease, type 2 diabe- tes, somecancersandobesity. Fruits and vegetables also provide important vitaminsand minerals that help the human. accessi innovative products like watermelonfries providing Americans with healthier eating options. bles more convenient and accessible are ultrafirm watermelons. This unique line of CrispFresh watermelon varie- ties from Syngenta combinesprocessing efficiency and end-product innovation opportunities. CrispFresh varieties stay fresher and firmer longer, making innovationslike watermelon fries possible. Forgenerations, Syngenta has been innovating to meet the needsof growers aroundthe world. Sluis & Groot,a legacy companyofSyngenta, was founded in 1867 in the Netherlands as export- ers of cabbage seeds. Today, Syngenta is one ofthe world’s leading vegetable seed body work asit shouldtofight offillness companies, with 30 crop species and anddisease.* 2,500 varieties. According to the Centers for Disease Controland Prevention, one wayto help ers years ago continue to inspire Syn- Convenience is key people consume more fruits and vege- tables is to make them convenient and affordable in the places where children andadults live, work, learn andplay. One exciting new development in the quest to make fruits and vegeta- ‘The principles upheldbyits found- genta today: produce superior vegetable seeds and invest in research and developmentto continually offer the best in the industry, which today extends to makingfruits and vegetables tastier—and moreconvenient and accessible. 1 Fresh Produce: US. Market Trends andOpportunities, aspublished by PackagedFacts (wwwpackagedfacts.com) 2 USDA 2 Centersfor Disease Control & Prevention, 2013 2018 Syngenta.
