Unique Flavor And Legacy Delight Soda Fans (NAPSA)}—Whatif you were told you could have a doctor with great taste, 125 years of experience and a 23 flavors of Dr Pepper—slowly. For the past 20 years, Dr Pepper has reached a target-right audience by featuring its products in such films as “Forrest Gump,” future that looks even brighter than the past? Consumers want great qual- “Spider Man”and “Indiana Jones.” ity, delicious taste andthe perfect flavor—threetraits that bubble over The brand continues to engage with one special doctor, Dr Pepper. young people through major give- years of success and continues to college football season, Dr Pepper gave away more than $1 million in This year, the brand celebrates 125 delight fans with its secret recipe of 23 uniqueflavors. aways and promotions. During the This 1920s ad encouraged con- sumers to avoid energy lulls The history of America’s oldest major soft drink is as colorful as its origin. From its small-town throughout the day by drinking Dr Pepper. nationally recognized brand thanks to clever marketing and pop culture relevance that has Tony Jacobs, vice president of marketing for Dr Pepper. “The relationship brands have with their fans is vital to the success of any product. beginnings, Dr Pepper grew into a kept the beverage on the tip of Americans’ tongues. In 1885, Brooklyn-born phar- macist Charles Alderton formulated Dr Pepper while experi- menting with several flavors at a soda machine in Morrison’s Old Corner Drug Store in Waco, Texas. He first offered it to store owner Wade Morrison, who added it as a fixture on the store’s fountain after enjoying the uniquetaste. Popular legend hasit that Morrison named Dr Pepper after Dr. Charles T. Pepper of Rural Re- treat, Va., in order to receive permission to marry his daughter. Some experts disagree. “It’s more likely that Morrison named the drink after a different Dr. Pepper who lived in Christiansburg, Va., and worked as a pharmacyclerk,” said Jack McKinney, executive director of the Dr Pepper Museum and Free Enterprise Institute in Waco. “The second Dr. Pepper also had a 16-year-old daughter who Morrison may have courted.” Dr Pepper’s availability and popularity continue to grow. Dr Pepper grew U.S. volume an average 4 percent per year over the last 20 years. “Weattribute this growth to Dr Pepper’s unique taste, brand loyalty, continued distribution gains and product innovation,” said At Dr Pepper, we’ve put our fans first for 125 years and will continue to do so for many years to come.” In the 1920s and 1930s, the soft drink adopted the slogan “Drink a Bite to Eat at 10, 2 and 4,” which referred to times of the day when energy levels might be on the verge of dropping, according to a Colum- scholarships and sponsored the “Coaches’ Trophy,” presented to the winner of the 2010 Citi BCS National Championship Game. On the symbolic date of Jan. 25 (1-25), iconic rockers KISS and David Naughton rang theclosing bell at the New York Stock Exchange before Naughton led a sing-along of the “I’m a Pepper” jingle on the tradingfloor. At Super Bowl XLIV on Feb. 7, Dr Pepper advertised Dr Pepper Cherry with a new spot featuring “Doctor Love” Gene Simmons joined by Paul Stanley and their KISS band mates. Dr Pepper will continue to celebrate throughout the year p.m. and 4:30 p.m. In 1977, Dr Pep- through downloadable content on DrPepper.com and fan engagement through Facebook and Twitter. “Tm a Pepper” campaign, and half To celebrate the 125th birthday of Dr Pepper, frost your next birthday cake with Dr Peppericing! bia University study that found energy declines at 10:30 a.m., 2:30 per launched the celebrated “Be a Pepper” campaign with David Naughton. In a recent survey, 57 percent of Americans remember the describe the campaign as being truly classic and iconic. The brand’s enduring promotional theme, “Just What the Dr Ordered,” was used from 1987 until 1998. More recently, Dr Pepper launched the “Trust Me, ’m a Doctor” campaign featuring a few of pop culture’s favorite doctors— basketball legend Julius Erving (Dr. J), actor Kelsey Grammer (television character Dr. Frasier Crane), KISS frontman Gene Simmons (“Dr. Love”) and hip-hop producer Dr. Dre to educate Amer- icans on the right way to drink all Icing on the Cake Dr PepperIcing Ingredients: % cup Dr Pepper “4 cup butter 3 tablespoons cocoa 1 (16 0z.) box confectioner’s sugar 1 teaspoon vanilla 1 cup choppednuts Directions: Heat Dr Pepper, butter and cocoa andblend well Stir in other ingredients Mix thoroughly and ice cake
