Warrior Project To Help Support Our Nation’s Heroes (NAPSA)—After soldiers return home from demanding tours of duty, they’re eager to resume the simple pleasures oflife, like spending time with family, enjoying abandoned hobbies or reconnecting with friends. But the warriors—as well as their caregivers—often learn that resuming “normal”life can be a challenge. A physical wound mightbevisible through a veteran’s limp or shrapnel scar. An invisible wound might take the form of a traumatic brain injury not obviousto the outside world. Either way, warriors and their families can become emotionally exhausted by the voyage to uncover a “new normal.” Inspired by the journeysof dedication and perseverance on which these men and women embark, the Brawny” brand is renewingits partnership with Wounded Warrior Project? (WWP) for the third year. Based in Jacksonville, Fla., WWPwasfounded in 2003 with a vision to foster the most successful, well-adjusted generation of wounded service members in our nation’s history. WWPhelps injured veterans adjust to civilian life and persevere throughthe visible and invisible wounds of war. A new campaign—known as “Tough to the Core”—focuses on warriors and caregivers. To support both groups, the Brawny brandis asking people to answer the question “What does tough mean to you?” through texts, photos and video using #ToughIs on Facebook, Twitter or Instagram. For every text or photo post, Brawny will donate $1 to WWP,and for every video post, it will donate $5, up to a total of $350,000. Tens of thousands of veterans and caregivers receive support each year through programsthat range from helping with career placement to providing support for dealing with Combat Stress Recovery. The Brawny brand has donated more than $1.4 million to WWPsince the partnership began in 2012. WWPshares the same brand spirit and values as Brawny: an inner strength that emboldens and inspires people to be “Tough to the Core.” Tens of thousands of Wounded Warriors and caregivers receive support each year through WWP programs that range from helping veterans with career placement to providing support for warriors dealing with Combat Stress Recovery. For more information on the partnership, go to www.brawny. com/wounded-warrior-project or “Like” the program on Facebook: www.facebook.com/brawny. For more information on WWP, please visit www. woundedwarriorproject. org.
