Tips On Finding And Keeping Customers

Pee) RS t Kf YS o eng aw e alld H sng an Tht Tps On Fndng And Keepng Customers (NAPSA)—Customers are the key to small-busness success. However, accordng to the Allance for Affordable Servces, n order to keep customers and attract new ones, you must frst dentfy who your customers are, what they want and how muchtheyare wllng to payfort. Survey exstng and potental customers and ask f they are happy wth the busnesses that are currently provdng them products or servces. What do they lke? What do they dslke? What would they lke to see done dfferently? What could a busness provde them wth that would make them want to do busness wth them? Once you have answers to these questons, you can work to gve your customers andpotental customers what they are lookng for—and buld your busness at the sametme. The Allance for Affordable Servces s an assocaton dedcated to provdng bg-busness advantages to ndvdual entrepreneurs and ther famles. It provdes numerous benefts to more than 100,000 small-busness members natonwde, ncludng access to free advce from professonal small-busness consultants through the Busness Consultant Advce Lne andlegslatve advocacy for far and equtable laws for small busnesses. For more nformaton, call 1- 800-733-2242 or vst the Web ste at www.affordableservces.org.