to the country or a veteran rural resident, a new organization has been created to encourage and support the life you’ve embraced. Called the Country Living Association, its purpose and mission is to “create a community of like-minded people who love the country lifestyle,” says the organization’s director, Courtney Yuskis. “We’re focused on providing educational programs and opportunities, and to meet and learn from one another as well as from those companies that can meet the unique demands of the rural lifestyle audience.” John Deere—with a 170-year history of dedication and support to the rural marketplace—is a Founding Sponsor of the Country Living Association. “Homeowners can easily become overwhelmed with the choices they need to makein order to maintain and enhance their property, and finding the right equipment to get the job done should be at the top of the priority list,” explains Sean Sundberg, strategic marketing managerfor the Property Owner segment of John Deere Worldwide Commercial and Consumer Equipment. “We’re proud to partner with an organization like the Country Living Association that is dedicated to connecting homeowners with resources they can use to help them realize more enjoyment and fulfillment out of country living.” Members of the Country Living Association have access to a variety of other services that are of interest to rural residents, including information about family and landcare, financial and insurance planning, The Country Living Association provides informationon topics and issues important to rural homeowners. of opportunities to learn about nature and self-sufficiency, but it doesn’t always make it easy to meet other people, get Internet access or find answers to do-ityourself questions. That’s why she’s excited about the potential of the Country Living Association. “We're delighted to offer members of the Country Living Associ- first, is a 78-year-old retired From there, members can visit their local John Deere dealer who will assist customers through the decision-making process to help them assess their outdoor chores and identify the right equipment that best fits their needs.” The Country Living Association also has a presence in every issue of Living the Country Life magazine that serves as the organization’s official publication. Additionally, the Country Living Association hosts regional handson clinics that share valuable howto tips and knowledge—both from other members and from reputable suppliers—on issues that range from basic animal care to how to build and maintain a fence. John Deere is an active participant in the regional clinics, offering equipment “ride-and-drives” and handson demonstrations. For more information orto join, Another member, one of the pharmacist from a rural town in South Carolina. He said, “I wanted to be part of an association that looks out for those of us in the country.” John Deere and the Association’s other sponsors provide members with useful information through a variety of channels, including direct mail, a monthly electronic newsletter, and the association’s frequently updated Website. For instance, members can access www.countrylivingassoci ation.org to read through helpful literature that is specific to the needs of rural homeowners, such as outdoor power equipment and products and much more. landscaping tips. Members can also use the Web site to post questions to John Deere experts and other reputable professionals about a variety of topics. Exclusive news and memberdiscounts that country life presents plenty are also available. asset and tax management, new For instance, one membersaid on select products and services ation up to two discounts per year on some of our most popular pieces of John Deere equipment,” says Sundberg. “Members can easily access their discount coupon when they login online at www.countrylivingassociation.org. visit the Web site at www.country livingassociation.org.
