Could Bring You Fame And Fortune EnterThe Varilux “Tell Us Your Presbyopia Story” Contest To Win $10,000 Cash And ATrip To Los Angeles To See Your Story Made Into New TV Commercial (NAPS)—If you are one of the 76 million baby boomers between the ages of 40 and 50 and youfeel like your arms are too short to read a book or menu, you most likely have presbyopia, an irreversible, age-related eye condition. Presbyopia is the inability to focus on objects close-up and it affects everyone as they age. Share the story of how yourealized you had presbyopia and you could win a prize that will bring you fame andfortune! Varilux Progressive Lenses, the most technologically advanced solution for presbyopia, brings this common, but little-known condition into the public eye with a series of humorous television ads. The ads, debuting in January 2001, feature a gang of baby boomers called the “Presbyopic Six” whoare arrested outside of a bookstore while protesting their right to better vision. “Tell us Your Presbyopia Story” Contest (One of The Presbyopic Six In the new Varilux “Presby- opic Six” television ads, Dale, a ringleader of the gang, switches between two different pairs of glasses to read and make eye contact with a reporter as he delivers a prepared statement on his arrest. byopia story of 200 wordsor less with a 3%” x 5%”piece of paper with your name, complete mailing address, day and evening phone numbers, e-mail address and date of birth to: “Tell Us Your Presby- opia Story” Contest, 676 N. St. Clair, Suite 1000, Chicago, IL 60611. Entries will be judged on Just like the characters in the creativity and appropriateness to theme. For official contest rules, story about their “presbyopia www.varilux.com. You must be 40 years of age by Jan. 2, 2001, to wasn’t what it used to be. Baby March 31, 2001. Essilor of America, Inc. (Essilor) “Presbyopic Six” ad campaign, lots of people have an interesting moment”—the instant when it hit home that their eyesight just boomers across America have a chance to be selected to have the next Varilux television commer- cial based on their personal presbyopia story by entering Var- ilux’s “Tell Us Your Presbyopia Story” Contest. The winner will also receive $10,000 cash, a four- day, three-night trip to Los Ange- les to see their TV ad being made call 1-877-747-4571 or visit enter. The deadline for entry is is a subsidiary of Paris-based Essilor International, S.A., a pub- licly held company traded on the Bourse (Symbol: ESI). Essilor is the leading manufacturer of optical lenses in the U.S. An industry pioneer in the development and production of ophthalmic lenses, Essilor is the market leader in progressive, and a free fitting of Varilux Pro- high-index and anti-reflective Howto Enter Log on to www.varilux.com or, to enter by mail, send your pres- the Varilux, Crizal, Airwear and Essilor brand names. For more information, visit our Web site at www.varilux.com. gressive Lenses to treat their presbyopia. coated lenses. The company manufacturers optical lenses under
