ak WUD ell emo “a cod 2 tefl aceihe afl een Sian home aye a iol tela in MU oie me ceo AStenag ac can cacao ue nie” Ey Hy Ss a a ‘eof haar Cres wen tcp PR Sove t2 we Is Your Nutrition Bar Right For You? (NAPSA)—Thirty-three million households buy nutrition bars and shakes. but are they getting the nutrition that’s right for their lifestyles? While many nutrition bars are portable nutrition powerhouses, a few popular bars have as much or more sugar than a doughnut. Most consumers do not know this fact, according toa recent survey of 1,000 Americans conducted by Kelton Research to better understand consumers’ behaviors, habits and knowledge of nutritional content in the nutrition bar category. The survey, commissioned by Atkins Advantage nutrition bars and shakes, showed that consumers are not aware of the wide range of sugar content in nutrition bars. Fifty percent of respondents incorrectly thought that a Krispy Kreme doughnut (10g of sugar) had more sugar than PowerBar Performance’s top-selling Chocolate flavor (18g of sugar) and Clif Bar’s top-selling Crunchy Peanut Butter flavor (18g of sugar). Conversely, all the Atkins Advantage nutrition bars are lower in sugar, each having 3g or less of sugar. How can consumers avoid the sugar playing hide-and-seek in their nutrition bars? According to Colette Heimowitz, vice president, nutrition communication and education, Atkins Nutritionals, Inc., it can be as simple as paying more attention to labels. “Even with products in a healthy category, like nutrition bars, consumers must read labels to make the right choice based on their nutrition philosophies and lifestyle needs,” she said. “People who run marathons have different sugar requirements than those running to a meeting. And with nutrition bars being a popular food choice UTRITION BARS SUGAR PROTEIN FIBER CALORIES (==) 179 3g 4g 220 14g keow 159 8g 29 220 59 Ex —— 139 159
