Battling The Bulge Not Just A Female Ilssue— Men DoIt Differently (NAPSA)—Current research Internet weight-loss companion to shows that about 70 percent of American men are overweight, and about 30 percent of men are obese. Yet, a dramatically low number of meetings, are now customized for men. Both products are designed ples of weight loss are the samefor both men and women—eatless, move more—mengain weight, lose weight and approach weight loss online features include: Meal ideas for foods that men actually want to eat—Beer, pizza men—only about 28 percent—are engaged in weightloss. While the fundamental princi- differently than women. Fortunately, one of the leading weight- loss programs has developed a plan that’s geared toward men, how they eat and how theylive. Weight Watchers has more than 40 years of experience helping both men and women lose weight and has now applied that knowledge in updating its Inter- net offerings for men. Weight Watchers Online, which provides the interactive resources to follow the plan step-by-step online, and Weight Watchers eTools, the to help men overcome the daily challenges of losing weight that are unique to them. In addition to food lists, weight trackers and more, some of the and red meat cheat sheets so guys can see how to eat the foods they love while staying on plan; e Fitness Section—Made-for- men workouts that target key muscle groups, exercise advice for all fitness levels and more than 60 exercise demo videos; Content Features for Men— Cooking and food ideas, gear and gadget reviews, tips from real guys who have been successful and more. To learn more, visit the Web site at www.weightwatchers.com/ betterformen. Weight-Loss GenderDifferences Chart Weight-Loss Factor Women Men Level of Accuracy Around Quick to realize she’s overweight amount of weight he needsto Weight-Loss Vernacular “Diet” “Get in shape” Historyof Dieting Lots: much experience with a Not much: highly confident he Generally knowledgeable history of diet failure Lack basic knowledge about Estimating Weight Status Level of Knowledge about Dieting variety of approaches Consistently underestimates lose will have success with no long about nutrition; attuned to diet science of food and weightloss and weight-loss news Exercise Beneficial to weightloss, but avoidable Expected componentof weight-loss success Overall Approach fo WeightLoss Quick to initiate, but prone to start and stop (yo-yo dieting) Serious, disciplined, structured @
