(NAPSA)—Oneof pro football’s toughest players may also be among its most sensitive—and mil- lions of others feel the same way. Until recently, legendary quarterback Brett Favre suffered from sensitive teeth, a condition that affects approximately onein five adults, or 48 million people. Favre, like others with sensitive teeth, got sacked each time hebit into an ice cream cone or sipped a hot cup of coffee. “T was in my 30s when my teeth really started bothering me,” he explains. “Especially when I played football in the cold air of Green Bay or when I waseating my favorite Cajun dishes.” Favre’s dentist recommended Sensodyneto relieve the pain, and the quarterback now uses the toothpaste twice daily with great results. To help spread the word, Favre now leads a nationwide Sensodyne Search for America’s Most Sensitive, an 18-city tour and interactive online campaign to show people how easy it can be to stop the pain of sensitive teeth. For instance, the campaign’s Sensitivity Challenge takes a fun approach to dealing with tooth sensitivity by quizzing couples on how well they know each other’s personal sensitivities with questions including: Does your partner prefer kittens or puppies? What movie brings a tear to your partner’s eye? *Which ice cream flavor would your partner say is good enough to enjoy with painful tooth sensitivity? The initiative also lets people audition for an upcoming advertising campaign for the toothpaste and take the Sensodyne 2 LAS ugh guy Brett Favre during the Sensodyne Search for America’s Most Sensitive tour stop in Chicago, lll. A sensitive teeth sufferer, Favre is revealing his sensitive side as part of a nationwide campaign to raise awareness about sensitive teeth and showsufferers how to stop the pain and keepit from returning. Week Taste Test. Everyone who enamelis worn away, often caused signs up will receive a free sam- by improper brushing,” says Lou ple of one of the eight flavors and Graham, D.D.S. “But sensitive varieties the toothpaste comes in teeth can be easily treated with and be entered to win a package regular use of a desensitizing toothpaste. The key is to use it for of two weekend getaways. For each of the first 50,000 at least two weeks and to keep on people who sign up, $1 will be using it to prevent the pain from donated to the Brett Favre Four- coming back.” ward Foundation, a nonprofit The problem of sensitive teeth organization that supports prohits earlier than many people gramsfor disadvantaged and dis- might think. Research shows abled kids in Favre’s home state younger Americans in the 18-24 of Mississippi and in Wisconsin. age group are most likely to suffer, with 28 percent saying they In addition, event attendees can visit one on one with dental experience tooth sensitivity, much professionals about their tooth higher than adults 50 years old sensitivity and the best way to and older with an incidence of 17 treat their pain. percent. And, although younger About Sensitive Teeth adults have a higher incidence of Tooth sensitivity, also called sensitivity, they are least likely to dentin hypersensitivity, is one of treat the problem, as compared to the most common dental com- 18-24, 25-35, 36-49, 50-64 and 65 plaints. Left untreated, it can lead and over age groups. It’s hoped to more serious problems because that Favre and the new program it often causes people to neglect mayhelp change that. For more information on the their oral hygiene. “Tooth sensitivity happens campaign and tooth sensitivity, when gum tissue recedes or visit www.SensodyneSearch.com.
