DEDARIMENT Navigating The (NAPSA)—As technology marches forward and new con- Road OfLife - an sumer gadgets continue to emerge, auto manufacturers have picked up the pace by providing customers with the latest and greatest devices inside their vehicle. This is a good thing, since a recent J.D. Power & Associates consumer study ranked interior comfort as the second-most important factor in choosing a vehicle. With roads more congested and drivers spending a larger amount of time stuck behind the wheel, The 2009 Suzuki SX4 comes standard with navigation for less than $16,000. car buyers are now looking for amenities that make their drive more enjoyable and help simplify upgrades that enhance their driving experience,” said Steve Younan, Suzuki Auto director of product Recognizing this trend, manu- decided to include standard navigation in the 2009 Suzuki SX4, mak- their daily routine. facturers have started integrating more entertainment and commu- nication features into their vehi- cles as standard equipment. Bluetooth technology, satellite radio and iPod ports are transforming vehicles into mobile technology centers designed to assist and entertain drivers at each step of their journey. And while many of these features initially were available only in high-end vehicles, a number of advanced technologies are finding their way to vehicles with a lowerprice point. An example is navigation. Once the exclusive domain of luxury vehicles, in-dash navigation systems quickly are becoming the next “must-have” amenity. “Research continues to show that drivers are looking for interior planning. “That’s why Suzuki ing it the only new vehicle priced under $16,000 to include navigation as standard equipment.” The car company basedits deci- sion to include standard navigation on feedback from current SX4 owners regarding their most desired features in their next vehicle purchase. The SX4’s fully integrated navigation system includes flipup, 4.3-inch touch screen display, MP3 player, Bluetooth hands-free calling technology and a numberof available MSN Direct-enabled features, including real-timetraffic, weather forecasts, local event listings and a gasstation finder capable of locating the lowest-priced fuel in town. For more information on navigation, visit www.suzuki.com.
