Everyday Activities Can “Trigger” Cigarette Cravings ~ (NAPSA)—While most smokers are well aware that quitting can be an intense battle, many underestimate the severity of cravings that may follow and their potential to steer a smokerto relapse. Smoking increases brain activity that thrives on nicotine and - frequent smoking in the samecir- cumstances—like while driving, drinking coffee or talking on the phone. Expertscall this a situational craving, and it can make quitting without help feel like climbing a personal Mount Everest. Situational cravings are a major cause of lapses when a smokeris trying to quit. Althoughthere are a lot of normal, everyday activities that may trigger a smoker to light up another cigarette, you need not lock yourself in captivity to try to quit successfully. Smokers need to learn how to easily manage cravings and control urges when exposed to surroundings that may tempt them to smoke. Dr. Drew Pinsky, addiction expert nationally known for his syndicated radio talk show, Loveline, and the VH1 shows, Celebrity Rehab with Dr. Drew and Sober House with Dr. Drew, offers infor- mation about situational cravings and how smokerscan gain control of their cravings moreeasily. What does the term “situational craving” mean? When a smokeris trying to quit, being in everyday situations the smoker usually associates with smoking—drinkingcoffee, office breaks, driving, talking on thetelephone, after meals, drinking alcohol, ete.—can cause the smoker to experience cravings. These cravings are called situational cravings and are a major reason many smokers pick up cigarettes again. Frequent smoking in certain situa- such as the Nicorette gum and lozenge and the NicoDerm CQ patch, can significantly reduce cravings within minutes. NRT can help calm cravings quickly by giving the brain the nicotine it needs and allowing smokers to weanoff nicotine gradually and safely. That quick cravingrelief is important in ensuring you don’t return to cigarettes. Smokers using NRT to aid in quitting smoking can double their chances of success versus quitting placebo. NRT is available over-the-counter at 35,000 retail tions creates triggers that become everyday associations with smoking and these cravings can sabotage willpower. What are some common smokingtriggers? Every smoker has certain times when they automatically reach for a cigarette, and there are many! Some of the more commontriggers include bad moods, seeing someone smoke or smelling smoke, drinking alcohol, waking up first thing in the morning, drinking coffee, talking on the telephone, after meals, seeing a pack in an advertisement, driving, or office breaks. A smoker trying to quit should identify those situations and determine ways to avoid or deal with each of those triggers while going through the quitting process. Are there certain smoking cessation treatments that can help control situational cravings? Not every stop-smoking treat- ment addresses situational cravings, so it is important to read a product’s label to understand how the product works. Studies have shown that using any form of nicotine replacement therapy (NRT), stores across the U.S., which makes it convenient and readily available whenfighting off cravings. Whatare somesimple steps to successful quitting? It is important to determine a method for quitting smoking that works best for you, but the method should address both nicotine withdrawal cravings and changing smoking habits. Using NRT, such as gum, patch or lozenge, can reduce cravings fast. Smokers trying to quit should also avoid situations that may bring on the urge to smoke and try to lower stress levels by participating in physical activities and activities that include listening to music or going for a walk. Also, I think everyone should have a quitting “buddy”to call to help you through the tough times. Smokers have a difficult road to face when trying to quit, but they need not face it alone. Nicorette.com and facebook. com/nicorette contain helpful information to help smokersbetter understand and address their cravings as well as their habit, and help them develop an individualized plan to satisfy the ultimate craving: for a smoke- and cigarette-freelife.
