Jeans Serve As Indicator, Reward For Weight Loss Success In Wome (NAPSA)—What’s an easy way to tell when a woman has lost weight? Check out her jeans. According to a recent survey for Kellogg’s Special K brand, nearly two-thirds of women surveyed from around the world say jeans are the first article of clothing that indicates weight loss or gain, and that they would buy themselves a new pair of jeans as a reward for losing weight. Women from 15 countries participated in the survey, revealing that jeans are a common thread among women around the globe when it comes to signaling and celebrating weight-management success. The majority of women in the U.S. (62 percent) view dropping a jean size as a “significant accomplishment.” “Women havea special relationship with their jeans,” said Tiziana Castiglioni, senior director of the global Special K brand at Kellogg. “The way jeans fit instantly tells the tale of a woman’s waistline, and great-fitting jeans can help a woman look and feel her best for almost any occasion. These survey results confirm that small victories, like fitting into a favorite pair of jeans, give women a sense of pride and accomplishment.” And as the survey demonstrates, one of the key motivators for losing weight is often clothing—specifically jeans. Key findings include: 65 percent of women say they would reward themselves with a new pair of jeans for hitting a dieting and weightgoal. Women in Canada (85 percent), Korea (82 percent) and the U.S. (79 percent) are more likely than those in other countries to say they’d reward themselves with new jeans. 64 percent of women say jeans arethefirst article of clothing to indicate they are gaining or losing weight. => _ Womenall over the world say how well they lookin their jeans helps them tell whenit’s timeto diet. More than half of British women (55 percent) claim jeans are the first clothing item that indicates weightloss. More than 50 percent of women owna pair of jeans that doesn’t fit, and 20 percent own jeans that are too small. Of those who own “too small” jeans, nearly 60 percent say they are holding on to them with the hopeof again fitting into them. One-third of women say they have tried to lose weight for the sole purpose of again fitting into smaller jeans. Jeans make a fashion statement for both work and play. Sixty-three percent of women say they would wear jeans on a date or to a party, and 60 percent say they would wear jeans to work. Brazilian women most commonly wear their jeans to moreformal occasions or events such as work (84 percent), formal parties (71 percent) and dates (63 percent). Mexican women most com- monly wear their jeans when at home (87 percent), working around the house (83 percent), when on a date (77 percent) and to work (70 percent). Kellogg’s Special K brand commissioned M/A/R/C Research to conduct the survey, which included 7,500 women between the ages of 18 and 55, with 500 women being interviewed in each of 15 Special K brand markets, including Australia, Brazil, Canada, Germany, Greece, India, Ireland, Korea, Mexico, Portugal, South Africa, Spain, Sweden, the United Kingdom and the United States.
