Buyers Give Their Auto Dealers High Marks

nswers Buyers Give Their Auto Dealers High MarksForTrust (NAPSA)—A recent survey shows customers who buy new vehicles report a high level of trust and positive experiences at their dealerships. 0 20 40 60 80 @ A survey found customers hold their car dealerships in high regard. Newcar buyers rank their auto dealers nearly as trustworthy as law enforcement officers according to the survey conducted for A Retailing Today (ART) by Harris Interactive. The survey also uncovered a marked discrepancy between negative stereotypes about auto dealers and customer opinions. It demonstrates that an actual positive relationship between the customer and dealership makesstereotypes obsolete. Many well-informed customers walk through dealership doors armed with facts about pricing, equipment and financing, a trend auto dealers encourage. A confident, prepared customer helps makethe sales process more efficient. Dealers work hard to provide customers with even more information to guide purchasedecisions. See Top Tips: Making Your Car Buying Experience Pay Off online at www.autoretailing.org/tips.