Car-Shopping Survey (NAPSA)—Even though the American auto industry is experiencing some economic uncertainty, customers continue to positively rate their car-buying experience. According to a survey of newcar buyers, shoppers, nonshoppers and media, sponsored by Automotive Retailing Today: 91 percent of new-car pur- chasers were satisfied (extremely, very or somewhat) with their pur- For most consumers, buying a new car remains a satisfying experience. chase experience. In most cases, consumers only visited multiple dealerships to compare prices; Minority vs. nonminority overall shopping experiences re- main positive, with minorities beginning to surpass nonminorities, 85 percent versus 84 percent; There is improved satisfaction with financing, particularly among minorities; and Women rate the purchase experience highly (92 percent extremely, very or somewhatsatisfied with their overall experience) and exhibit confidence in buying vehicles. For more survey results, visit www.autoretailing.org.
