Booklet Helps Take Scare Out Of Car Care (NAPSA)—While womencontrol or influence 85 percent of buying decisions—including the purchase and care of vehicles—manystill may feel intimidated whenit’s time to take a vehicle to the service shop. A new program designed especially for women helps them ask the right questions about vehicle maintenance. It includes a free booklet that answers frequently asked car care and travel ques- KNOWLEDGE tions, as well as a fun and infor- mative seminar that auto repair facilities across the country can host for their female customers. “We want to help women ask not just the right questions butall questions about car care and repair,” said Nancy McLean, director of marketing for ACDelco. “Sometimes, the most powerful tools a woman can own are knowl- edge and confidence.” The booklet can be accessed at www.acdelco.com/pdf/Knowledge_ Is_Power_booklet.pdf. Designed to fit in a glove box, it was developed by professionals who specialize in training and uses easy-to-understand, consumerfriendly terms. The booklet covers: Preventive car care services and when they’re needed How to accurately and completely describe vehicle troubles to a technician A glossary of commonly used automotive service terms Symptoms, noises and smells that may indicate potential problems Tips for safe motor vehicle travel How occupant safety restraints such as seat belts and air bags work Child passenger safety and teen driving tips Howto stay safe in the event of a vehicle breakdown. “Women and men whoread the ‘Knowledge Is Power’ booklet or A new booklet empowers women by informing them about car care and repair. attend a seminar will feel much more in control of their car care decisions, which is very important in these economic times,” said McLean. The companyalso offers a complete “Knowledge Is Power” seminar kit to more than 6,000 inde- pendent, affiliated vehicle service facilities nationwide. Service centers that order the kit receive everything needed to host a car care seminar for womenin their stores. These events are not designed to train women on do-it-yourself car repair but rather to empower them with the information they need to ask the right questions the next time their car has to go to the shop. For more information, visit www.acdelco.com.
