New Homeowners UnpackValue And AmbienceWith Paint (NAPSA)—Asfacets of the residential real estate market continue bable; it is excellent for kitchens, bathrooms, hallways, children’s revealed that during a one-year period, homeowners reinvested about a third of funds generated by mortgage refinancing—about $18 billion—on home improvement. In addition, industry research shows that 56 percent of new homeowners paint their homes within the first year of ownership as a means of personalizing their living space. This increasing percentage is the result of current record-low mortgage interest rates, the do-it-yourself trend and increased disposable e An interior eggshell enamel highlights wall texture and has a scrubbable finish; it is good for dining rooms, bedrooms, hallways, rooms, doors/windowsand trim to set records, a recent survey income. The survey also found that interior painting is often the first thing homeownersdo to personalize their homes upon movingin. Interior paint jobs represent a quick, fun and cost-effective way for homeowners to express their personal style, turning their house into a home. “The survey findings tell us that consumers—whether they are newor existing homeowners— are turning increased attention to home improvement projects and paint is at the forefront of their minds because it is an easy and relatively inexpensive way to make a dramatic change,” said Scott Richards, Senior Vice Presi- dent Marketing, Behr Paints. “Our line of premium paint products and online color selection interior furniture, cabinets and trim An interior satin enamel is extremely washable and very durable; it is suitable for chil- tools enable consumers to tackle those painting projects with confi- dence, and increase the value of their home.” The study predicts that the paint market will grow by 18 percent through 2007, driven primarily by the growing use of interior latex paints. Finish and durability are the most important characteristics considered when buying paint, followed by price, according to the survey. Semi-gloss, eggshell and satin finishes are becoming more popular among interior paints due to their ability to display richer tones. As you consider upcoming interior paint projects, following are a few tips in selecting the appropriate finish: An interior flat finish con- ceals imperfections and has a washable finish; it is great for bedrooms, living rooms, dining rooms and homeoffices An interior flat enamel is moisture resistant and scrub- dren’s rooms, bathrooms, kitchens and laundry rooms An interior semi-gloss enamel is extremely moisture and stain-resistant and lasts in highwear areas; it is designed for kitchens, bathrooms, hallways, shutters, trim and laundry rooms An interior/exterior high-gloss enamelfeatures optimum moisture and stain resistance and is extremely washable; it is for bathrooms, kitchens, laundry rooms, doors/windowsandcabinets Manufacturers continue to work on technologies to make the paint selection process as much fun and as easy as possible. Behr Paints has spearheaded this effort. With the introduction of new paint hues, color selection tools and an interactive computer kiosk, ColorSmart by Behr, avail- able at The Home Depot, helps take the guesswork out of color selection and coordination. You can find more information at www.behr.com.
