High-Impact Paint Colors Provide Low Environmental Impact (NAPSA)—From cork flooring to organic bedding, homeowners are no longer forced to choose between materials that minimize their impact on the environment and those that maximize their personal style. And when it comes to adding color to their home, getting both style and sustainability in one paint can has never beeneasier. Consumers today can choose their favorite colors in environmentally responsible paints that have low levels of volatile organic components (VOCs). VOCs are solvents that evaporate and react with other elements in the air to create ground-level ozone, or smog. VOCs contribute to the smell of paint, and throughout the life of the paint they canoff-gas, contributing to poor indoor air quality in a home. Homeowners can avoid paint with VOCs by looking for those with a Green Seal Class A certification for meeting environmental standards, such as Pittsburgh Paints Pure Performance—thefirst national brand paint to receive the certification. The paint features: Nearly 2,000 shades Zero VOCs Very low odor Easy application Excellent adhesion High hidingability Great washability Mold and mildewresistance. “More and morc, consumers are beginning to seek out environmentally friendly choices,” said Josette Buisson, Artistic Director of The Voice of Color. “It has always felt good to be green...and now it looks good, too.” Painting green has nothing to do with color and everything to do with paints that don’t contribute to creating smog. In fact, some of the most popular hues have actually been influenced by the heightened environmental consciousness that is currently impacting consumers. For example, Pittsburgh Paints’ Voice of Color program recently introduced four palettes that echo the growing interest in the environmental movement— Fair Trade, EcoTechno, EcoLoco and Vintage. Homeownerslooking for a new shade can take their own personal approach to going green by first choosinga color that fits their personal style, and selecting an environmentally friendly, low-VOC paint. Learn More To learn more, visit the Voice of Color program at www.voiceof color.com to find an environmentally responsible paint in a color that complements your personal style.
