You can receive Featurettes by e-mail daily, weekly or monthly by request. We can e-mail by your choice of topic or all stories as you may prefer. To make it even more convenient for editors to use our stories, NAPS has added an RSS syndication feed to our Web site. Simply hit the RSS button on our site for automated updates on available content. Please contact us to arrange to receive Featurettes in the format that works best for you at (800) 222-5551 or e-mail your request to us at printmedia@napsnet.com. We can provide Featurettes on CD-ROM or you can download it online at www.napsnet.com. Gary Lipton Media Relations Manager Phone: 1-(800)-222-5551 Fax: 1-(800)-990-4329 Web site: www. napsnet .com e-mail: printmedia@napsnet.com #2615 North American Precis Syndicate, Inc., 415 Madison Avenue, New York, N.Y. 10017 An Eye For Beauty Could Your Yard Use An Intervention? (NAPSA)—Are you struggling with a problem lawn and yard? Are the weeds growing but the grass isn’t? Maybe you’re embarrassed by patchy grass and an overgrown landscape. If so, it may be time for a yard care intervention, and a chance to grow your confidence and a better-looking lawn and landscape. This spring and summer, the Briggs & Stratton Yard Doctor will roll up his sleeves and help homeowners confront their yard care demons, bringing three of America’s neediest yards back into their neighborhoods’ good graces. Yard Doctor Trey Rogers and his team will spend a day providing advice and hands-on help to transform the winning homeowners’ yards into points of pride. In addition to a yard makeover, the winners will receive new lawn care equipment and $1,500 in landscape cash. To enter, visit www. yardsmartsintervention.com. Homeowners can apply for an intervention for themselves or (with permission) they can call out a neighbor, family member or friend in need of help. Each “application” should explain the yard care problems faced and why an intervention is needed, using either a short video or up to four photos to show the yard. One yard will be selected each month from May through July by online voting. Runners-up each month receive cool Yard Smarts gear and a signed copy of the Yard Doctor’s book on growing the perfect lawn. Rogers, who has helped homeowners across the country bring their yards back under control, has the following tips: • Eliminate yard clutter. Pick up and put away kids’ bicy- If your lawn or yard could use some TLC, there’s hope and help from the Yard Doctor. cles, balls, lawn furniture, garbage cans and other clutter. • Mow correctly for a lush lawn. When you mow, cut only one-third of the height of the lawn to encourage strong roots. Cutting too short stresses the lawn, creating an environment ideal for weed growth and disease. • Be sure to trim. Mowing your lawn without trimming is like getting half a haircut. String trim around flowerbeds, sidewalks and decks. • Eliminate overgrowth. Trim back or replace overgrown bushes and trees that overwhelm the front of your house. • Add a focal point. Every home should have a focal point, such as a front door painted in a contrasting color to the home or a landscape feature, such as a beautiful tree, flowerbed or curving pathway to your door. The intervention is sponsored by Briggs & Stratton, the largest maker of gasoline engines for a variety of yard care equipment. The company’s educational website, www.yardsmarts.com, provides expert advice and information on topics related to yard care and yard care equipment. (NAPSA)—When it comes to looking lovely these days, all eyes are on long, luxurious lashes. Until now, however, applying glue-on lashes has been somewhat of a sticky situation. Many otherwise high-style women see wearing lashes as too frustrating. You try applying them but they don’t position correctly, so you have to take them off and try again—and again. Fortunately, you can for the first time get an eyelash kit that comes with patent-pending application strings to make applying lashes faster, easier and more comfortable. With the new Kiss everEZlashes, you simply apply glue to the lash base and, holding both sides of the Having long and lovely lashes can be easier than many women realize. lash with its string applicators, just place the lash on your eyelid along the natural lash line. Once the glue is completely dry, you just pull the string away. You can find these lashes at Walgreens, Walmart and CVS stores and order them online at www.beautyonlinesupply.com. To see the company’s entire collection, go to www.kissusa.com, and follow it on Facebook at everEZlashes or on Twitter @everEZlashes. New Initiative Aims To Save More Lives From Sudden Cardiac Arrest (NAPSA)—The nation’s leading emergency and resuscitation experts are working together to improve survival rates for sudden cardiac arrest (SCA). The Problem Sudden cardiac arrest occurs when the heart abruptly stops beating because of abnormal heart rhythms. Each year, an estimated 295,000 Americans die from SCA, as reported by the American Heart Association’s Heart Disease and Stroke Statistical Update. For three decades, there’s been no improvement in the national survival rate of 8 percent for SCA, and depending where you live, the survival rate could vary greatly. The Solution The HeartRescue Project is a new initiative to improve SCA procedures in three critical areas of response: bystanders, emergency medical services and hospital emergency rooms. To educate people and encourage the proper response to SCA, the Medtronic Foundation committed more than $15 million to initiate the HeartRescue Project. The project assembles the country’s leading emergency and resuscitation experts to expand successful response programs in five pilot states. The goal is to improve outof-hospital cardiac arrest survival rates by at least 50 percent in five years in these states. HeartRescue partners at the Universities of Arizona, Duke, Minnesota, Pennsylvania and Washington and their partner agencies will coordinate proven protocols and high-tech treatments that show SCA is treatable. “There is a 500 percent variation in survival after cardiac arrest,” said Dr. Graham Nichol, a HeartRescue partner at the University of Washington. “Many people don’t realize that cardiac arrest can be treated. In many regions, bystanders, emergency response The high risk of death from sudden cardiac arrest can be reduced—and you may be part of the solution. and hospitals are not working together to help the patient.” What You Can Do Success begins with public bystanders. Communities with higher bystander CPR participation have higher SCA survival rates. Bystanders can take the following three steps to increase survival rates: Recognize the signs of SCA and call 911, begin CPR and find an automated external defibrillator (AED). • Recognize the signs of SCA—If you see someone suddenly collapse, lose consciousness and stop breathing, that person could be experiencing sudden cardiac arrest. Immediately call 911. • Perform CPR—Begin hands-only CPR: Push hard and fast on the chest—about 100 compressions a minute. Let the chest rise completely between compressions. • Find an AED—Continue chest compressions until emergency personnel arrive. If possible, have someone get an automated external defibrillator, turn it on and follow the directions. More Information You can learn more about this initiative at www.medtronic. com/foundation and www.heart rescueproject.com.
