YOUR MONEY Survey Shows WhatIt Takes To Earn A Woman’sTrust (NAPSA)—Asuncertainty swirls around the state of the economy, women are responding in peculiar waysasit relates to the people they trust to help managetheir lives and financial future. This was found in a landmark study from State Farm Life Insurance Company that surveyed 1,500 women and 500 men. The study offers an in-depth look at women’s attitudes toward financial security issues and what women want from their professional service providers to develop the trust that leads to a business relationship. The results were often surprising. What The Study Found The Musts of Trust Study found that while today’s women are reporting high levels of confidence in handling their finances, the same women admit they are not really in control of their personal finances. In fact, according to the study, they’re waiting for major life events to occur before getting a grip on their spending, saving and life insurance planning. Further, as financially assured as they claim to be, women have a trust barrier with the professionals who can help them manage their money. The study found that American women do not fully trust the advisers who can guide them throughfiscal turmoil. For example, women are trusting professionals of health more than wealth: Doctors are inherently trusted by 79 percent of women, while just 36 percent of Women’s Sources Of Funds Suddenly came into money 54% 39% Experienced the death of family orfriends 2% Becameill, got divorced orlost income Cd 23% Received a raise or promotion Ca 17% Heard financial trend: inflation, recession 8% Are already in controlof their finances Y @ A study found that women were confident about their finances, but wary when forming relationships with financial advisers. women feel the same way about their financial advisers. Thus, women are more willing to trust a doctor with their lives than a financial adviser with their money. This also meansthat during a time of economic uncer- tainty, women are going solo when they need help most. “Women are telling us that they distrust financial advisers and tend to wait for something significant to affect their lives before getting a hold of their finances,” said Susan Waring, executive vice president and chief administrative officer of State Farm Life Insurance Company. For the complete results of the Musts of Trust Study, visit www.statefarm.com.
