Online Shopping: What To Know Before You Go

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Online Shopping: What To Know Before You Go (NAPSA)—Consumers who want to shop smarter, not longer, can benefit from doing their homework before shopping online. Here are sometips: e A site that offers price comparisons can be a great place to start your shopping. Such site can often help you find the lowest price possible, as well as provide you with links to easily purchase products wherever you want. Look for a site that offers a varied and large inventory. The more products you have to choose from, the less time you waste going from site to site. For example, a site called Buy.com prides itself on one-stop shopping— Experts say online shoppers should look for a site that offers a varied inventory. The more products to choose from, the less time you waste going from site to site. offering consumersliterally mil- great, as you can see a side-by- consumer electronics, jewelry and more. uct is supposed to work and, actually, in use. Don’t spend all your money lions of products, such as books, e Security is key—in addition to the little lock logo at the bottom of the computer screen, which means that the page is secure, there are other ways to protect your data online. You can keep your purchasing information close by using a trusted third party for purchases, such as Google Checkout, ensuring all your purchases can be secure. Providing quality products is one way an online retailer can enhance customer satisfaction. Online retailers offering established brandsalso offer reliability from the namesyoutrust. On the Internet, a video is worth a thousand words. Look for a site that offers videos and howto’s on products, so you can get a feel for the item you want to buy. Some are from the manufacturers, so they know whatthey are talking about; others are from regular users, so they know exactly how easy or difficult a product can be to use. A site that offers both is side comparison of how the prod- on shipping. Many Websites have great deals on shipping, so as long as you spend a certain amount of money, the shipping is free. Save your moneyfor the product you want, notin getting it to yourself. One site that incorporates all these features is a leading e- commerce company with more than 10 million customer accounts. It describes itself as focused on providing its customers with a rewarding shop- ping experience and a broad selection of high-quality technol- ogy and entertainment retail goods at competitive prices. The site, Buy.com, has been improving its offerings for more than a decadeto be the best place to start your shopping research. Not only does it have some of the lowest prices online, but it also highlights daily deals that you can take advantageof. To learn more, visit the Web site at Buy.com.