If Customers Can Find You, They Will Come

Posted

vy 0 F FE \ Bi roc cy vegwot Ie MOHALE VER 88 aii 36% Interhome vet eww 42 4999 M4 ess: 1373 2% 1A InierimSysin Wat _— a we OLA 42% 42 F YI vi -_\4/ - If Customers Can Find You, They Will Come (NAPSA)—Many successful entrepreneurs say thetrick to successful online marketing is im- proving ways by which your business can be found online by customers. One of the best ways to do this is through local search advertising, whichlets you target potential customersin a desired region using the right keywords and search phrases to pull them to your Website or storefront. The trick to connecting with these consumersinvolves a successful local search marketing strategy that helps improve your chancesof being foundonline. Also, with local search, it’s about deliv- ering highly relevant search results to consumerslookingfor specific products andservices. Here are some tips to help you get started: 1) Conduct a search for your business on Local.com and some of the other major local search sites. Does your business appear? Is the information accurate and up-todate? Many of the major players allow businesses to add and update these free listings. This will help ensure that customers can actually find you and it doesn't cost anything. To get started, go to http://advertise.local.com. 2) Determine who your target customers are and what type of products or services they want to purchase. To ensure that customers can actually find them, many businesses make good use of free listings on local businesssites. a 4) Add fresh content to your Web site regularly. This can include newsandpress releases to keep your customers informed; special discounts or updates on your products and/or services; customer quotes or testimonials that validate your company’s business; resources for recommended vendors or affiliate partners; and links to information or companies you support. You could also add blogs, bulletin boards, podcasts or educational discussion forums that may open the lines of communication with potential customers. ) Make it easy to be found online. Whether you have a Web site or not, you can leverage the marketing tools offered by your search engine provider, including free and paid onlinelisting services that offer flexibility and cost-effective marketing and allow you to: Create a personalized landing page, which can be instantly updated as products or services change Build “back-links” or links potential customers use when trying to find you and your type of from the local search engine to your site to assist with your search engine marketingefforts Cost effectively reach prospective customers already searching for your type of business on your Web site and make them part of your core marketing blueprint. 9271 or visit www.local.com. 3) Determine the keywordsthese business. Add these keywords to the Internet. To learn more, call (888) 723-