Or Are You More Of A Narwhal, Or A Mason Bee? (NAPSA)—Investing experts typically refer to two iconic animal mascots when talking about investor sentiment, the Bull and the Bear. If you're “bullish,” you think stocks are going up and you investaggressively. Ifyou're “bearish,” you expect stocks to go down and you look for more conser- vative investments to wait out the storm. Either way, you know what you want and youinvest accordingly. But there are more than two ways to approach investing—and many Americans aren't actually sure what their investing style really is. A new survey by Ally Invest reveals that only 10 percent of Americans think of themselves as Bulls and only 10 percent identify as Bears. It makes sense. To identify as either a Bull or a Bear, you have to know which types of investments you prefer and how muchrisk you're comfortable taking. And while more than half of Americans have some kind of savings account, according to the Ally survey, only a third have a retirement savings plan such as a 401(k) or other retire- ment plan, while less than one-quarter (23 percent) have stocks. The Ally survey identified several new kinds of investing “spirit animals” that might better describe how real people approach saving and investing for retirement. Ally offers a brief online quiz at wwwally.com/do-it-right/ investing/what-is-your-investing- spirit-animal to help you learn about Bulls and bears aren’t the only creatures into investing these days. selves as aggressive Bulls or conservative Bears. Onein five survey respondentsare like investing Prairie Dogs—they like to be safe and consistent, building a bal- anced, diversified portfolio—and 16 percent are Mason Bees,carefully planning for the future. The 14 percent of respondents who identify as Mules are very cautious, and the 13 percent whoidentify as Owls tend to do a lot of research before making any investment decisions. Once you understand your real investingstyle, you can lookfor an approachthat will actually work for your personality. For example, Emus, Narwhals and Sasquatches should lookfor help getting more comfort- able with investing, in order to increase their chances of meeting their retirement savings goals. If you don't invest enough to understand your ownstyle, consider an automated approach. A managedportfolio or a target-date fund that automatically rebalances as you age can take youall the your own investing mascot. wayto retirement without requiring you to Bears—they're Emus, with their heads portfolio, learn about all your investments, For example: One-third of Americanssay they don't invest enoughto have a particular style. They’re not Bulls or in the sand. And they're not alone—8 percent of Americans find investing to be as mysterious as a Narwhal. They don’t know enough about investing to know if they're conservative, aggressive, or somewhere in between. And 6 percent of survey respondents pop in and out of investments unpredictably, appearing and disappearinglike the elusive Sasquatch. Some survey respondents did have a definedinvesting style, but few saw them- do a ton ofresearch.If you're an Owl who loves to research all your options, great— set aside time each year to review your and make any changes you need. But if youre nevergoing to do that research, don’t let that hold you back from meeting your goals. There are options out there for every kind ofinvestor. Bulls and Bears may work for the professionals, but the rest of us in the real world may need little more guidanceto get where we need to go. Understanding how you actually approach investing is a great first step toward doingit moreeffectively. wee eee eee eee He ee eee eee eee Editor’s Note: This post is sponsored content from Ally Financial. This disclosure is made in accordance with the Federal Trade Commission's 16 CFR, Part 255: Guides Concerning the Use ofEndorsements and Testimonials in Advertising.
