The Importance Of A Professional Logo (NAPSA)—Whenfirst starting a business, entrepreneurs find that they usually have to cut a few corners. According to the Small Business Administration, it costs approximately $20,000 to get a business off the ground, soit’s no wonder entrepreneurs look for ways to see what they can do without. Unfortunately, the corners they cut can be the ones that end up hurting them the most. Professional logo creation is a critical component of starting a business, but many small businesses cut this corner in hopes of aler saving start-up capital. Entrepreneur Magazine, the go-to magazine for small businesses, is cur- rently running a contest called Entrepreneur’s Ugliest Logo Contest. The contest underscores the importance of having a professionally designed logo. LogoWorks.com has been tasked by the magazine to makeover the winners in the contest. According to the Graphic Artists Guild Handbookof Pricing Guidelines, companies with annual revenues of less than $1 million often pay between $2,000 to $10,000 for a company logo. But now, companies like LogoWorks offer custom logo packages starting at as little as $265. The lack of an effective logo sends the message that a company might not be up-to-date or lacks business savvy. Unprofessional or inadequate logos can hurt customer referrals and businesses risk losing customers to new competitors who comeout with a better look. This logo makeover shows a company can look up-to-date without abandoning their brand. Although most of the logos LogoWorkscreates are for brandnew businesses, doing logo makeovers for existing businesses is nothing new. The companyreports it has had thousands of businesses cometo them, asking them to help freshen-up their look with a makeover. “Many of them report back at how the changeto their logo has changed their business for the better,” says LogoWorks founder Morgan Lynch. For more information about Entrepreneur’s Ugliest Logo Contest, go to www.Entrepre neur.com/uglylogo.
