A New Campaign To Celebrate Dependability

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(NAPSA)—While somesayit’s getting harder to find someone or something that you can depend on, others believe that dependability can still be found. Often, they contend, we find it when weleast expect it. That’s why they believe that it’s important to recognize and celebrate dependability when it comes around. Recognizing Dependability One brand that’s committed to recognizing dependability in a variety of ways is Maytag. For example, it recently sponsored an online survey conducted by Harris Interactive that asked over 2,400 adults what or who is the most dependable, aside from themselves. Five percent of U.S. adults selected technology while 42 percent chose their spouse. The survey also found that 43 percent of U.S. adults believe that products are less dependable now than they were in the past. The Human TouchIs Key Another way in which the brand is acknowledging dependability is by identifying four Boys & Girls Clubs professionals as the very humanfaces of dependability and recognizing them in a na- tional print campaign. One major brand is making a significant effort to recognize dependability and encourage others to recognizeit as well. Maytag also believes that whether it’s the person who bags your groceries perfectly every time or the washing machine you’ve counted on for years to wash your favorite shirts, it’s time to look for, appreciate and acknowledge dependability when weseeit. As a result, the brand is encour- aging Facebook users to recognize someone who’s dependable in their lives by adding that person to the Faces of Dependability gallery on the brand’s Facebook page. To learn more, visit www. maytag.com and www.facebook.com /maytag.