Getting The Picture OnDigital Cameras (NAPSA)—When it comes to selecting a digital camera, consumersare finding that there isa lot they need to know aboutdigital photography. For example, they may know they want to go digital but that decision can lead to more questions, such as what features they want in a camera, how can they share their photos and what’s the best way to get prints from their digital camera. Fortunately, a new Web site has been created to provide an unbiased source of information for consumers interested in learning about digital photography. This user-friendly Web site is designed to help consumers make wise purchasing decisions by helping them determinetheright digital camera and accessories for them. And for those consumers who already owna digital camera, this site is filled with picture-taking ideas and creative uses for their digital photos, as well as the output options available to them, whether printing at home, online or at their local retailer. The site—www.prints-are-memories.com—is sponsored by the Photo Marketing Association International (PMAD). As an industry, PMAIis committed to help consumers have as great an experience with digital photography as they have had with film. “With sales of digital cameras exceeding those of traditional film cameras, this year marks an important turning point in the imaging industry,” said Ted Fox, executive director, PMAI. “Although digital imaging technology is different than film our purpose remains the same—to help consumers preserve their memo- A new Web site has been cre- ated to provide an unbiased source of information about digital photography. ries with high quality prints that can be easily shared.” Consumerscan also use the site to locate qualified digital processors to get real photographic prints from their digital image files. According to Fox, “As more and more consumers discover the benefits of using retail printing solu- tions, the retailer locator feature will be an increasingly important tool for consumers.” The retail locator puts consumersin touch with a database of over 10,000 qualified digital processing centers (QDPC) capable of printing digital photographs. To become a QDPC, a retailer must be a PMAI member, own and operate equipment to process pho- tos from digital cameras/media on site and provide information on what kind of media can be accepted. For 79 years, PMAI has served as an international trade association for the photo imaging industry. To learn more, visit the Web site at www.prints-are-memories.com.
