Trade Certified Coffee (NAPSA)—Here’s newsthat will perk you up: Your morning cup of joe could save lives. The average latte lover may not have noticed, but coffee prices are suffering a worldwide collapse, resulting in poverty and ruin for over 25 million coffee farmers. One solution is Fair Tradecertification—which guarantees coffee farmers receive a fair price for their beans. “The gourmetcoffee business is ANCEae booming, but coffee prices are at their <>. \ Gi UN lowest point in hisTa tory,” says humanitarian assistance agency Oxfam America. “Although you may still pay the same price for your morninglatte, most farmers receive only 20 to 30 cents per poundfor their coffee. The result is widespread poverty and famine.” The good newsis, like Martin Sheen, you can help by making Fair Trade Certified™ coffee part of your morning ritual. As the largest coffee consuming nation in the world, Americans drink approximately 20 percent of the world’s coffee and have a chance to help daily. Look for the label: Martin Sheen encourages you to help farmers by choosing coffee with the Fair Trade Certified™ label. Four reasons to buy Fair Trade Certified™ coffee: 1. It saves lives. Buying Fair Trade Certified™ coffee makes a vital difference in the lives of farmers, helping them feed their families and bootstrap their way out of poverty. 2. It is eco-friendly and tastes great. Sourced from 22 different countries, Fair Trade means quality—for coffee lovers and farmers. Over 80 percent of Fair Trade Certified” coffee sold in the U.S. is also certified organic and grown under the canopy of shade trees, which protects wildlife habitat and thesoil. 3. It’s your only guarantee farmers received a fair price. 4. It’s easy. Just look for the Fair Trade Certified” label at over 10,000 locations nationwide including Starbucks, Safeway, Seattle’s Best, Wild Oats, Fred Meyer, Trader Joe’s and Borders Books. You can also buy Fair Trade Certified tea and cocoa. For more information: www.Fair TradeCertified.org.
